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Publication
Participation in music festivals: publics and contexts
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| 6.09 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Esta investigação insere-se na área de lazer e eventos, com um especial enfoque no
comportamento do consumidor em Festivais de Música. Portugal é um dos países do
mundo com maior tradição em Festivais de Música, uma tradição que se acentuou com
os festivais de verão, suporte de uma atividade económica que se desenvolve ao longo de
todo o ano.
A relevância económica e social dos festivais e a pouca investigação em torno deste
fenómeno justifica a pertinência desta tese, que analisa o comportamento dos festivaleiros
e dos que por várias razões, nunca participaram e não têm intenções de vir a participar.
Esta investigação adota um paradigma positivista, com uma metodologia mista. Elucida
motivações, explora inibidores e facilitadores da decisão de forma a identificar intenções
comportamentais. Distingue públicos (turistas e residentes) e reconhece diferentes
contextos (antes e durante a pandemia COVID-19) bem como organizações alternativas
(festivais tradicionais e festivais digitais). Com esta tese pretende-se analisar o processo
de decisão turística de diferentes segmentos e em diferentes contextos. Numa primeira
fase, estuda-se segundo a teoria ecológica dos sistemas dos facilitadores e inibidores da
decisão de participação ou não participação, distinguindo residentes e turistas. Numa
segunda fase desenvolve-se um modelo conceptual para analisar a decisão de participação
em festivais, mais uma vez destacando as diferenças comportamentais entre turistas e
residentes. Numa terceira fase, analisa-se a decisão de participação ou não participação
em festivais realizados em formatos alternativos ao presencial, face à situação pandémica,
com o objetivo de identificar caminhos alternativos para os festivais de música.
Os resultados sugerem que existem diferenças na relação entre motivações, intenções
comportamentais e perceções, quando os contextos e os públicos se alteram, sendo a
segurança dos participantes um fator importante a ter em conta em contextos como uma
pandemia mundial.
This research has been developed in the area of leisure and events, with a special focus on consumer behavior at music festivals. Portugal is one of the countries in the world with the longest tradition of holding music festivals, a tradition that was later accentuated with summer festivals and now supports significant economic activity that takes place throughout the whole year. The economic and social relevance of festivals, and the little research surrounding this phenomenon justifies the relevance of this thesis. This thesis analyzes the behavior of festival goers and those people who, for various reasons, have never participated in, and have no intention of participating in, such festivals in the future. This research adopts a positivist paradigm, with a mixed methodology. It elucidates motivations, explores constraints and facilitators of decision making, in order to identify behavioral intentions. It distinguishes and defines audiences (tourists and residents) and recognizes different contexts (before and during the COVID-19 pandemic) as well as acknowledging alternative organizations (traditional festivals and digital festivals). This thesis intends to analyze the tourism decision making process of different segments and in different contexts. In the first phase, the ecological systems theory of the facilitators and constraints of the decision to participate or not to participate is studied, distinguishing between local residents and tourists. In the second phase a conceptual model has been developed to analyze the decision to participate in festivals, distinguishing between tourists and residents. In the third phase, the decision to participate, or to not participate, in festivals held in alternative formats to that of traditional (and previously normal) face-to-face festivals, in the face of the situation caused by the pandemic, is analyzed, with the aim of identifying alternative paths for music festivals. The results suggest that there are differences in the relationship between motivations, behavioral intentions and perceptions when contexts and publics change, such as the safety of participants being a vital factor to be taken into account in contexts such as the global pandemic.
This research has been developed in the area of leisure and events, with a special focus on consumer behavior at music festivals. Portugal is one of the countries in the world with the longest tradition of holding music festivals, a tradition that was later accentuated with summer festivals and now supports significant economic activity that takes place throughout the whole year. The economic and social relevance of festivals, and the little research surrounding this phenomenon justifies the relevance of this thesis. This thesis analyzes the behavior of festival goers and those people who, for various reasons, have never participated in, and have no intention of participating in, such festivals in the future. This research adopts a positivist paradigm, with a mixed methodology. It elucidates motivations, explores constraints and facilitators of decision making, in order to identify behavioral intentions. It distinguishes and defines audiences (tourists and residents) and recognizes different contexts (before and during the COVID-19 pandemic) as well as acknowledging alternative organizations (traditional festivals and digital festivals). This thesis intends to analyze the tourism decision making process of different segments and in different contexts. In the first phase, the ecological systems theory of the facilitators and constraints of the decision to participate or not to participate is studied, distinguishing between local residents and tourists. In the second phase a conceptual model has been developed to analyze the decision to participate in festivals, distinguishing between tourists and residents. In the third phase, the decision to participate, or to not participate, in festivals held in alternative formats to that of traditional (and previously normal) face-to-face festivals, in the face of the situation caused by the pandemic, is analyzed, with the aim of identifying alternative paths for music festivals. The results suggest that there are differences in the relationship between motivations, behavioral intentions and perceptions when contexts and publics change, such as the safety of participants being a vital factor to be taken into account in contexts such as the global pandemic.
Description
Keywords
Festivais de música Festivaleiros Turistas festivaleiros Residentes festivaleiros Motivações Intenções Perceções SEM Análise qualitativa