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KOBU agĂȘncia criativa digital, Lda
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.34 MB | Adobe PDF |
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Abstract(s)
Com a finalidade de concluir o Mestrado em GestĂŁo de Marketing, pela Faculdade de Economia da Universidade do Algarve, foi realizado um estĂĄgio, durante o perĂodo de quatro meses, com o objetivo de adquirir as valĂȘncias prĂĄticas essenciais ao desenvolvimento das funçÔes exigidas pela ĂĄrea profissional e de aprofundar o conhecimento teĂłrico obtido durante o curso.
Este documento simboliza a conclusĂŁo de um ciclo de estudos, relatando de um ponto de vista crĂtico todas as atividades desenvolvidas durante o perĂodo de formação em contexto de trabalho na KOBU Agency.
Assuntos prĂĄticos, tais como a gestĂŁo de redes sociais, o planeamento estratĂ©gico, a elaboração de anĂșncios pagos nos meios digitais, marketing por e-mail e anĂĄlise de resultados sĂŁo descritos em pormenor de forma a explicar todo o processo de ação e a aprendizagem obtida.
Todas as atividades prĂĄticas sĂŁo fundamentadas atravĂ©s do enquadramento teĂłrico elaborado neste relatĂłrio que, com base na literatura, destaca conceitos fundamentais e essenciais como a definição de marketing, o marketing digital e as suas ferramentas, as redes sociais e o marketing de conteĂșdo, os meios tradicionais e o impacto de uma estratĂ©gia de comunicação integrada em campanhas de publicidade.
Para finalizar é feita a ligação e estabelecida a ponte entre as funçÔes designadas durante o estågio e os conceitos debatidos no enquadramento teórico, justificando a relevùncia do tema e apresentando as consideraçÔes finais.
In order to complete the Master in Marketing Management at the Faculty of Economy of the University of Algarve, an internship was carried out for a period of four months in order to acquire the practical skills essential to the development of the tasks required by this professional area and deepen the theoretical concepts mentioned during the course. This document symbolizes the conclusion of this cycle of studies and reports from a critical point of view of all the activities carried out during the training period at KOBU Agency. Practical matters, such as social media management, strategic planning, the creation of paid advertisement on digital platforms, e-mail marketing, and analysis of results are described in detail in order to explain the entire action process and learning obtained. All practical activities are framed by a theoretical framework elaborated in this report which, based on the literature, highlights fundamental and essential concepts such as the definition of marketing, digital marketing, and its tools, social media and content marketing, traditional media and the impact of an integrated communication strategy on publicity campaigns. Finally, a connection is made and a bridge is established between the functions assigned during the internship and the concepts discussed in the theoretical framework, justifying the themeâs relevance and presenting the final considerations.
In order to complete the Master in Marketing Management at the Faculty of Economy of the University of Algarve, an internship was carried out for a period of four months in order to acquire the practical skills essential to the development of the tasks required by this professional area and deepen the theoretical concepts mentioned during the course. This document symbolizes the conclusion of this cycle of studies and reports from a critical point of view of all the activities carried out during the training period at KOBU Agency. Practical matters, such as social media management, strategic planning, the creation of paid advertisement on digital platforms, e-mail marketing, and analysis of results are described in detail in order to explain the entire action process and learning obtained. All practical activities are framed by a theoretical framework elaborated in this report which, based on the literature, highlights fundamental and essential concepts such as the definition of marketing, digital marketing, and its tools, social media and content marketing, traditional media and the impact of an integrated communication strategy on publicity campaigns. Finally, a connection is made and a bridge is established between the functions assigned during the internship and the concepts discussed in the theoretical framework, justifying the themeâs relevance and presenting the final considerations.
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Keywords
Marketing Marketing digital Social media Paid media Estratégia Marketing integrado