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Orientador(es)
Resumo(s)
To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.
Descrição
Palavras-chave
Destination image Tourism experiences Positioning Satisfaction
Contexto Educativo
Citação
Editora
Tourism & Management Studies
