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Publication
Nau Hotels and Resorts: Caracterização do Segmento MICE
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.29 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este relatório é o resultado do estágio efetuado no âmbito do Mestrado em Turismo com
a especialidade em Gestão de Operações da Universidade do Algarve. O estágio decorreu
nos dez departamentos da unidade Salgados Palace, do Grupo Nau Hotels, teve dois
objetivos: o primeiro, orientado para a formação em posto de trabalho, onde se efetuaram
todas as tarefas de cada departamento, ficando-se com um conhecimento aprofundado
sobre o funcionamento de uma unidade hoteleira de cinco estrelas que integra um centro
de congressos; o segundo objetivo centrou-se no estudo do setor de MICE, efetuando-se,
com base na realidade do Departamento de MICE da unidade Salgados Palace, um estudo
empírico com a finalidade de tentar perceber quais os fatores mais importantes para um
cliente quando decide optar por um determinado espaço para realizar um congresso.
Os dados recolhidos indiciam, que a decisão é suportada por conjuntos de fatores, onde
o fator preço não é priorizado no conjunto considerado de nível muito importante.
Os resultados obtidos foram analisados em função da oferta disponibilizada pela unidade
Salgados Palace, o que permitiu retirar algumas interessantes conclusões sobre a
capacidade instalada desta unidade hoteleira.
This report is the result of the internship carried out under the Master in Tourism, with a specialization in Operations Management, at the University of Algarve. The internship took place in the ten departments of the Salgados Palace unit, part of the Nau Hotels Group, with two objectives: the first objective was oriented towards on-the job training, carrying out all the tasks of each department, resulting in in-depth knowledge on the operation of a five-star hotel that integrates a congress center; the second objective focused on the study of the MICE sector, based on the reality of the MICE Department of the Salgados Palace unit. An empirical study was carried out with the purpose of trying to understand which are the most important factors for a client when he/she decides to opt for a certain space to hold a congress. The collected data indicate that the decision is supported by sets of factors where the price factor is not prioritized in the set considered to be of very important level. The results obtained were analyzed according to the offer made available by the Salgados Palace unit, which allowed us to draw some interesting conclusions about the installed capacity of this hotel.
This report is the result of the internship carried out under the Master in Tourism, with a specialization in Operations Management, at the University of Algarve. The internship took place in the ten departments of the Salgados Palace unit, part of the Nau Hotels Group, with two objectives: the first objective was oriented towards on-the job training, carrying out all the tasks of each department, resulting in in-depth knowledge on the operation of a five-star hotel that integrates a congress center; the second objective focused on the study of the MICE sector, based on the reality of the MICE Department of the Salgados Palace unit. An empirical study was carried out with the purpose of trying to understand which are the most important factors for a client when he/she decides to opt for a certain space to hold a congress. The collected data indicate that the decision is supported by sets of factors where the price factor is not prioritized in the set considered to be of very important level. The results obtained were analyzed according to the offer made available by the Salgados Palace unit, which allowed us to draw some interesting conclusions about the installed capacity of this hotel.
Description
Keywords
MICE Fatores de escolha do destino Hotel Espaço congressos Grupo Nau hotels Unidade Salgados Palace