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Publication
Experiência de consumo online: um olhar sobre as artes de palco
| Name: | Description: | Size: | Format: | |
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| 970.13 KB | Adobe PDF |
Advisor(s)
Abstract(s)
Face às mudanças sociais ocorridas devido às restrições sanitárias estabelecidas pela atual crise pandémica, principalmente no que diz respeito ao setor cultural, esta pesquisa tem como objetivo explorar a experiência de consumo online na perspetiva dos públicos, no caso de eventos de artes de palco ocorridos sob influência da Pandemia Covid-19. O estudo empírico, quantitativo, foi realizado através de inquérito por questionário online, partilhado através das redes sociais junto de uma amostra por conveniência e segundo o método da bola de neve. Os dados recolhidos foram analisados com o suporte do software IBM SPSS Statistics, versão 25.
Esta pesquisa contribui para uma compreensão mais alargada sobre a experiência de consumo em ambiente digital por parte do público de eventos de artes de palco, explorando-se a sua relação com intenções comportamentais futuras.
Os resultados obtidos identificam fatores que permitem um melhor conhecimento ao nível das intenções comportamentais relativamente a experiências de consumo online de eventos de artes de palco. Destacam-se, neste caso, o país de residência, o nível de formação escolar e o género dos respondentes.
In view of the social changes that have taken place due to the health restrictions established by the current pandemic crisis, especially regarding the cultural sector, this research aims to explore the online customer experience perceptions in performing art events under the influence of the Covid-19 Pandemic. The quantitative empirical study was carried out through an online survey, shared through social networks with a convenience sample and according to the snowball method. The collected data were analysed using the IBM SPSS Statistics software, version 25. This study contributes to a broader understanding of the customer experience in a digital environment by the audience of performing arts events, exploring its relationship with future behavioural intentions. The results allowed us to identify the most significant variables in the formulation of behavioural intentions regarding online customer experiences in performing arts events. In this case, the country of residence, the level of education and the gender of the respondents stand out.
In view of the social changes that have taken place due to the health restrictions established by the current pandemic crisis, especially regarding the cultural sector, this research aims to explore the online customer experience perceptions in performing art events under the influence of the Covid-19 Pandemic. The quantitative empirical study was carried out through an online survey, shared through social networks with a convenience sample and according to the snowball method. The collected data were analysed using the IBM SPSS Statistics software, version 25. This study contributes to a broader understanding of the customer experience in a digital environment by the audience of performing arts events, exploring its relationship with future behavioural intentions. The results allowed us to identify the most significant variables in the formulation of behavioural intentions regarding online customer experiences in performing arts events. In this case, the country of residence, the level of education and the gender of the respondents stand out.
Description
Keywords
Experiência de consumo online Intenções comportamentais Artes de palco Pandemia Covid-19