Browsing by Author "Correia, Marisol B."
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- Uma abordagem metodológica para a análise comparativa de comentários de viagens online de duas cidades património da UNESCO – Coimbra (Portugal) e Salamanca (Espanha)Publication . Alexandre ribeiro, Filipa; António, Nuno; Correia, Marisol B.Apresenta-se uma proposta metodológica para a análise comparativa de comentários de viagens on-line (CVO), ao nível do destino e da língua. Optou-se por uma abordagem exploratória das cidades universitárias e património mundial da UNESCO (Coimbra, Portugal; Salamanca, Espanha), assumindo como ponto de partida que a classificação da UNESCO e as universidades medievais são fatores (1) comparáveis e (2) fundamentais para a atração de turistas. Com base na recolha de 8.638 CVO publicados no TripAdvisor em português, espanhol e inglês (2017-2018) sobre dez locais de cada cidade, propõe-se uma metodologia mista de técnicas de análise quantitativa e qualitativa. Concluiu-se que a reputação UNESCO não parece ser relevante para os visitantes-comentadores; são, contudo, distintos os aspetos realçados, de acordo com a língua. Este estudo permite destacar as vantagens da aplicação de vários métodos de análise num estudo comparativo e demonstrar a riqueza informacional dos CVO como instrumento para (re)posicionar o destino.
- Accessible tourism through digital accessibility: a systematic literature reviewPublication . Fernández-Díaz, Elena; Matos, Nelson; Correia, Marisol B.Purpose. The number of people with disabilities or with special needs has increased worldwide. This is mainly due to the aging of the population and the global increase in chronic health problems associated with disability (World Health Organization, 2020). Tourism for all, and especially accessible tourism, is a generalized social demand that must be made possible by public authorities and companies in some way linked to the provision of tourist services (World Tourism Organization, 2016).
- Adaptation of web pages of hotels in mobile devicesPublication . Sanchez Jimenez, Miguel Angel; Correia, Marisol B.; de Matos, NelsonMobile devices have become an essential element for users. This fact cannot go unnoticed by brands and business participants, who see a great opportunity to address consumers, thus fulfilling one of the maxims of marketing, in which these participants must be where the consumers are. In this way, the concept of responsive web is essential, which allows the content of the web pages to be adapted to the mobile device, thus improving the mobile consumer experience. In this context, the touristic offer is considered of special relevance being one of the sectors in which users seek more information and make more purchases through mobile devices. Thus, in this study we have analyzed the adaptation of the websites of the hotels in the province of Cadiz to mobile devices. The results in general are positive, however, it has been shown that the web pages of the hotels have not been fully adapted to these devices yet, highlighting the low visibility and size of the text, as well as the scarce availability of the reservation section in the homepage.
- Algarve hotel price determinants: a hedonic pricing modelPublication . Soler, Ismael P.; Gemar, German; Correia, Marisol B.; Serra, FranciscoThis study sought to assess customers' willingness to pay for a wide variety of characteristics and attributes of hotels in Portugal's Algarve region. After collecting nearly all the information available on TripAdvisor for hotels in this region, a hedonic pricing model was developed using a database of 9992 cases. The results suggest that - after standardisation - the most important variable shaping Algarve hotel room rates is the previous day's prices. When associated with a family-friendly hotel, star category and services have a greater value than beaches or golf courses do. Customers also appreciate some types of hotels, such as boutique, quaint or trendy hotels, but view others negatively, such as family-friendly or business hotels. Only the specific location of Falesia Beach adds value, although the Algarve is a desirable destination overall. Both destination and hotel managers can use the proposed method to analyse data for their region on customers' propensity to pay.
- Algoritmos genéticosPublication . Correia, Marisol B.Neste artigo apresentam-se os algoritmos genéticos de uma forma simplificada. O objectivo é mostrar o que são, para que servem e como funcionam. Para o efeito apresenta-se um algoritmo genético simples e definem-se os conceitos de codificação dos indivíduos, população inicial, tamanho da população, função objectivo, função fitness, e os operadores: selecção, cruzamento e mutação. Enunciam-se ainda o Teorema dos Esquemas e a Hipótese dos Blocos. Por último, indicam-se algumas das áreas de aplicação.
- An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUTPublication . Palos-Sanchez, Pedro R.; Correia, Marisol B.; Ramon Saura, JoseThe purpose of this study is to improve understanding of the apps (mobile applications) market in Spain and Portugal, which are countries that have many more Smartphone's per inhabitant than any other European country. The unified theory of acceptance and use of technology 2 (UTAUT2), was used to investigate the influence of various factors on the users' Behavioural intention of use for mobile applications. Confidence in the internet operator was used as an external variable for the UTAUT2 model. A surveying methodology was used for the investigation, with a sample of 402 users, which were then analysed using the partial least squares structural equation modelling (PLS-SEM) model. The constructs of UTAUT2, with the exception of price value and facilitating conditions, were all significantly related to the behavioural intention to use mobile applications. Habits and social influence are found to be the factors that most affect behavioural intention. The results obtained allow a better understanding of the users' needs when considering their intention to download and use apps.
- Analysis of social networks as an instrument of communication in the tourist destinations of AlgarvePublication . Sanchez Jimenez, Miguel Angel; Correia, Marisol B.; Matos, NelsonThe future of social media and the ability to measure its impact has generated much debate as companies have adopted the use of social media platforms to communicate their products. The calculation of this impact can be a complex task but the entity that does not do so will jeopardize its ability to demonstrate the full benefits of its business. Consumers now have the opportunity to comment on their experiences and opinions in these social media and hope to participate in a conversation with the brand. This fact has gained even more impact in the tourism sector due to the great influence that other opinions and experiences have on the tourist's choice. Thus, the tourist offer must now build its strategies incorporating this dialogue and measuring the impact on its brands to make the right strategic and tactical decisions. Thus, in this study the activity and effectiveness of official social networks by the different tourist areas of the Algarve was analyzed, through the measurement of indicators obtained through the online analysis tool Fanpage Karma. In the results, Facebook stands out as the main social network of the Algarve tourist destinations in which all the municipalities actively participate in said network, generating a very good commitment or engagement, thus improving the image and reputation of said destinations. Also note the scarce presence and engagement of Twitter and the importance of images and videos in the social networks of the tourism sector.
- Apoio ao planeamento de viagens em transportes públicosPublication . Correia, Marisol B.; Mamede, NunoApresenta-se um sistema informático que elabora planos de viagens para pessoas utilizando transportes públicos e que escolhe os melhores de entre esses planos, em função dos critérios indicados pelo utilizador, como sejam, o tempo de duração da viagem, o preço dos bilhetes e a qualidade dos transportes.
- Bibliometric measurement of the resource curse and its implication for sustainable developmentPublication . S. Lacárcel, Francisco Javier; González-Padilla, P.; Matos, Nelson; Correia, Marisol B.The natural resource curse refers to the phenomenon in which certain resource-abundant countries face limited economic and social development. Inadequate management, corruption and poor governance are recurrent problems associated with it. The relevance of this area lies in its influence on economic and social policy-making in resource-abundant countries. These dynamics challenge the long-term viability of their economies and the equity of the distribution of benefits. Addressing this issue is crucial to mitigate environmental impacts and promote inclusive and sustainable growth in these nations. In this context, a bibliometric methodology is adopted to analyzes the relationship between this curse and sustainable development. The analysis shows studies published since 2004 between Web of Science and Scopus. The results indicate three main categories; Environmental Studies, Environmental Science and Economics. The results contribute to the understanding of the relationship between natural resources and socio-economic development, highlighting the importance of addressing the situation in order to promote sustainable development in the countries concerned. Finally, theoretical and practical implications are presented.
- Big data warehouse framework for smart revenue managementPublication . Ramos, Célia M. Q.; Correia, Marisol B.; Rodrigues, J. M. F.; Martins, Daniel; Serra, FranciscoRevenue Management’s most cited definitions is probably “to sell the right accommodation to the right customer, at the right time and the right price, with optimal satisfaction for customers and hoteliers”. Smart Revenue Management (SRM) is a project, which aims the development of smart automatic techniques for an efficient optimization of occupancy and rates of hotel accommodations, commonly referred to, as revenue management. One of the objectives of this project is to demonstrate that the collection of Big Data, followed by an appropriate assembly of functionalities, will make possible to generate a Data Warehouse necessary to produce high quality business intelligence and analytics. This will be achieved through the collection of data extracted from a variety of sources, including from the web. This paper proposes a three stage framework to develop the Big Data Warehouse for the SRM. Namely, the compilation of all available information, in the present case, it was focus only the extraction of information from the web by a web crawler – raw data. The storing of that raw data in a primary NoSQL database, and from that data the conception of a set of functionalities, rules, principles and semantics to select, combine and store in a secondary relational database the meaningful information for the Revenue Management (Big Data Warehouse). The last stage will be the principal focus of the paper. In this context, clues will also be giving how to compile information for Business Intelligence. All these functionalities contribute to a holistic framework that, in the future, will make it possible to anticipate customers and competitor’s behavior, fundamental elements to fulfill the Revenue Management
- Challenges of open innovation in the tourism sectorPublication . Iglesias-Sanchez, Patricia P.; Correia, Marisol B.; Jambrino-Maldonado, CarmenThis study shows how the tourism sector is applying the new paradigm of open innovation (OI) supported by social media. We drew on a sample of 135 companies from the sector in the south of Portugal and Spain to perform a cluster analysis. Currently, OI is a challenge in tourism, and social media are a strategic tool. The main objective is to evaluate the impact of customer involvement in innovation performance. The results show positive impact of OI in new product development, moreover results derived in terms of turnover and competitiveness improve
- Complexity in forecasting and predictive modelsPublication . Salmeron, Jose L.; Correia, Marisol B.; Palos-Sanchez, Pedro R.Te challenge of this special issue has been to know the state of the problem related to forecasting modeling and the creation of a model to forecast the future behavior that supports decision making by supporting real-world applications. Tis issue has been highlighted by the quality of its research work on the critical importance of advanced analytical methods, such as neural networks, sof computing, evolutionary algorithms, chaotic models, cellular automata, agent-based models, and fnite mixture minimum squares (FIMIX-PLS).
- Consumer behavior in the digital agePublication . Saura, Jose Ramon; Reyes-Menendez, Ana; Matos, Nelson; Correia, Marisol B.; Palos-Sanchez, PedroIn recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behavior of their customers, the easier they can engage with them using strategies such as content marketing, User Experience (UX), influencers marketing, User-Generated Content (UGC), or Electronic Word of Mouth (eWOM). These strategies are essential to get more sales and to develop businesses online, as such strategies increase the engagement with users and influence their behavior. This Special Edition of JOSD focuses on the analysis of consumer behavior in the digital age and, by doing so, contributes to extant knowledge about digital marketing strategies, online consumer behavior, and new digital business models such as mobile applications or shared economy.
- Developing redundant binary representations for genetic searchPublication . Fonseca, C. M.; Correia, Marisol B.This paper considers the development of redundant representations for evolutionary computation. Two new families of redundant binary representations are proposed in the context of a simple mutationselection evolutionary model. The first is a family of linear encodings in which the connectivity of the search space may be designed directly via a decoding matrix. The second is a family of representations exhibiting various degrees of neutrality, and is constructed using mathematical tools from error-control coding theory. The study of these representations provides additional insight into the properties of redundant encodings, such as synonymity, locality, and connectivity, and into their interrelationships.
- Do tourism applications' quality and user experience influence its acceptance by tourists?Publication . Palos-Sanchez, Pedro; Ramon Saura, Jose; Correia, Marisol B.The aim of the present study is to improve the understanding regarding the acceptance of tourism apps available for the marketing and tourism destination. For this purpose, the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants of users' behavioral intention for mobile tourism applications according to the quality and user experience of tourism applications. In order to understand whether the design of and user experience with tourist applications influence those apps' use and acceptance, the variable Trust in the Internet operator was added to UTAUT2 as an external variable, as well as App Quality and App User Experience. To investigate the determinants of the users' behavioral intention, a survey of 552 users was performed, and the data were analyzed using the partial least squares path modeling in Spain and Portugal. The results contribute to a deeper understanding of user needs when they decide whether to download a mobile tourism app and whether to use it at their destination.
- E-Learning associado ao Turismo: caso de estudo numa unidade curricular de uma licenciatura do ensino superiorPublication . CASCADA, PEDRO; Sousa, Carlos; Correia, Marisol B.; Ramos, Célia M. Q.O ensino à distância está cada vez mais presente nas instituições de ensino, em todos os níveis, através da utilização cada vez mais frequente das capacidades disponibilizadas pelas novas tecnologias de informação e comunicação. Neste âmbito, o e-Learning assume um papel cada vez mais importante para a disseminação do ensino à distância, sendo cada vez mais utilizado nos diversos graus de ensino com destaque para o ensino superior, bem como apresenta elevadas potencialidades para a formação e atualização de conhecimentos dos profissionais dos variados setores de atividade económica, com particular ênfase no turismo. Neste trabalho pretende-se caracterizar o ensino à distância, dando uma especial atenção ao eLearning, às suas características, funcionalidades e formas de utilização que lhe estão associadas, bem como um enquadramento do momento atual de utilização do e-Learning. O caso de estudo foi aplicado a através de um questionário (online) aplicado a estudantes de uma unidade curricular (UC) do ensino superior português, na área do turismo. Os resultados obtidos permitiram-nos concluir que uma maior frequência de utilização deste tipo de ferramentas pode corresponder a um melhor desempenho dos estudantes e possibilitou-nos tomar conhecimento da opinião dos inquiridos sobre a importância das funcionalidades e pedagogias associadas ao e-Learning, e se as mesmas devem ser mais utilizadas e desenvolvidas no futuro, quer para estudantes quer para futuros profissionais ligados à atividade turística, a qual é muito influenciada pelos avanços tecnológicos.
- E-Learning no ensino superior aplicado a uma unidade curricular em turismoPublication . CASCADA, PEDRO; Sousa, Carlos; Ramos, Célia M. Q.; Correia, Marisol B.No panorama do ensino superior português, a adoção do ensino à distância, através da utilização de ferramentas e estratégias de e-learning, b-learning e/ou m-learning, continuará progressivamente a ser considerado pelas universidades portuguesas, como complemento ao ensino presencial. Esta realidade permitirá a ocorrência de alterações profundas nas práticas de ensino, a otimização de custos e um melhor aproveitamento das potencialidades das novas tecnologias da informação e comunicação. Neste trabalho pretende-se caracterizar o ensino à distância, efetuar a descrição dos métodos de ensino relacionados e equacionar as vantagens da sua utilização. O estudo de caso foi desenvolvido através de um questionário (online) aplicado a estudantes de uma unidade curricular do ensino superior português. A investigação realizada permite concluir que existem condições para aumentar o uso do e-learning, uma vez que atualmente, a grande maioria dos estudantes têm computador em casa com ligação à internet. Por outro lado, os alunos estão cientes da importância destas novas ferramentas e estratégias de e-learning, como complemento à formação presencial.
- Editorial: Innovative behavior in entrepreneurship: Analyzing new perspectives and challengesPublication . Saura, Jose Ramon; Palacios-Marqués, Daniel; Correia, Marisol B.; Barbosa, BelemIn recent years, the relationship between behavior and innovation has come to be globally accepted as a prerequisite of business success (Li et al., 2022). Innovative behavior is seen as an introduction to the application and development of new ideas, processes, initiatives, or actions by qualified professionals (RoŽman and Štrukelj, 2021). Developed either individually or collectively, innovative behavior drives creativity and is directly linked to a multitude of behaviors that lead to the generation of new ideas, initiatives, and value for new companies’ products and services (Barbosa et al., 2022).
- Elaboração de planos de transporte de pessoasPublication . Correia, Marisol B.O objectivo deste estudo é definir e apresentar as etapas necessárias para elaborar planos de transporte de pessoas e, de entre estes, escolher os melhores em função dos critérios indicados pelo utilizador. Este estudo apresenta, em primeiro lugar, o conhecimento adquirido sobre os transportes e uma possível representação deste utilizando os enquadramentos como método de representação. Para se estabelecerem planos de transportes, foi necessário definir uma base de dados, de modo a se poder guardar e gerir a informação adquirida sobre estes. A base de dados é relacional, tendo-se utilizado como Sistema de Gestão de Base de Dados Relacional (SGBDR) o Microsoft Access 2.0. Analisou-se o universo dos transportes utilizando a abordagem Entidade-Associação. Os diagramas obtidos foram posteriormente convertidos em relações, de modo a poderem ser suportados pelo SGBDR. Os planos são construídos com base em algoritmos e heurísticas que foram desenvolvidos tendo presente as restrições e situações que ocorrem na realidade. Os algoritmos permitem construir planos com transportes directos e planos constituídos por vários transportes, incluindo o táxi. Para determinar os melhores planos, foram utilizadas as técnicas de decisão multi-atributo, especificamente o método da Pesagem Simples Aditiva. Os algoritmos foram desenvolvidos no próprio SGBDR, utilizando a linguagem Microsoft Access Basic 2.0.
- Evolution of the presence and engagement of official social networks in promoting tourism in SpainPublication . Sanchez Jimenez, Miguel Angel; Matos, Nelson; Correia, Marisol B.The recent growth in scale and relevance of social networks has generated new possibilities for communication and interaction with and among their users in the tourism sector. As Spain is among the world's top tourism destinations, it is valuable to study its presence and engagement with users of official social networks. These social networks are used to promote Spain as a tourist destination. This study's methodology focused on measuring a series of indicators of destination performance through the online analysis tool 'Fanpage Karma'. Data were obtained for each of the last four full years (2015 to 2018), with the purpose of deepening understanding of destination performance, including its evolution. The findings show that Facebook's importance increasingly declined, despite maintaining a large number of followers, it has seen reduced publications and, above all, less interactions with users. By contrast, Instagram has experienced continuous growth in promoting Spain as a tourist destination, demonstrating increasing levels of interaction with potential travellers. Implications for academia and industry are drawn from the findings.
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