Browsing by Author "Correia, Marisol B."
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- Uma abordagem metodológica para a análise comparativa de comentários de viagens online de duas cidades património da UNESCO – Coimbra (Portugal) e Salamanca (Espanha)Publication . Alexandre ribeiro, Filipa; António, Nuno; Correia, Marisol B.Apresenta-se uma proposta metodológica para a análise comparativa de comentários de viagens on-line (CVO), ao nível do destino e da língua. Optou-se por uma abordagem exploratória das cidades universitárias e património mundial da UNESCO (Coimbra, Portugal; Salamanca, Espanha), assumindo como ponto de partida que a classificação da UNESCO e as universidades medievais são fatores (1) comparáveis e (2) fundamentais para a atração de turistas. Com base na recolha de 8.638 CVO publicados no TripAdvisor em português, espanhol e inglês (2017-2018) sobre dez locais de cada cidade, propõe-se uma metodologia mista de técnicas de análise quantitativa e qualitativa. Concluiu-se que a reputação UNESCO não parece ser relevante para os visitantes-comentadores; são, contudo, distintos os aspetos realçados, de acordo com a língua. Este estudo permite destacar as vantagens da aplicação de vários métodos de análise num estudo comparativo e demonstrar a riqueza informacional dos CVO como instrumento para (re)posicionar o destino.
- Accessible tourism through digital accessibility: a systematic literature reviewPublication . Fernández-Díaz, Elena; Matos, Nelson; Correia, Marisol B.Purpose. The number of people with disabilities or with special needs has increased worldwide. This is mainly due to the aging of the population and the global increase in chronic health problems associated with disability (World Health Organization, 2020). Tourism for all, and especially accessible tourism, is a generalized social demand that must be made possible by public authorities and companies in some way linked to the provision of tourist services (World Tourism Organization, 2016).
- Adaptation of web pages of hotels in mobile devicesPublication . Sanchez Jimenez, Miguel Angel; Correia, Marisol B.; de Matos, NelsonMobile devices have become an essential element for users. This fact cannot go unnoticed by brands and business participants, who see a great opportunity to address consumers, thus fulfilling one of the maxims of marketing, in which these participants must be where the consumers are. In this way, the concept of responsive web is essential, which allows the content of the web pages to be adapted to the mobile device, thus improving the mobile consumer experience. In this context, the touristic offer is considered of special relevance being one of the sectors in which users seek more information and make more purchases through mobile devices. Thus, in this study we have analyzed the adaptation of the websites of the hotels in the province of Cadiz to mobile devices. The results in general are positive, however, it has been shown that the web pages of the hotels have not been fully adapted to these devices yet, highlighting the low visibility and size of the text, as well as the scarce availability of the reservation section in the homepage.
- Algarve hotel price determinants: a hedonic pricing modelPublication . Soler, Ismael P.; Gemar, German; Correia, Marisol B.; Serra, FranciscoThis study sought to assess customers' willingness to pay for a wide variety of characteristics and attributes of hotels in Portugal's Algarve region. After collecting nearly all the information available on TripAdvisor for hotels in this region, a hedonic pricing model was developed using a database of 9992 cases. The results suggest that - after standardisation - the most important variable shaping Algarve hotel room rates is the previous day's prices. When associated with a family-friendly hotel, star category and services have a greater value than beaches or golf courses do. Customers also appreciate some types of hotels, such as boutique, quaint or trendy hotels, but view others negatively, such as family-friendly or business hotels. Only the specific location of Falesia Beach adds value, although the Algarve is a desirable destination overall. Both destination and hotel managers can use the proposed method to analyse data for their region on customers' propensity to pay.
- Algoritmos genéticosPublication . Correia, Marisol B.Neste artigo apresentam-se os algoritmos genéticos de uma forma simplificada. O objectivo é mostrar o que são, para que servem e como funcionam. Para o efeito apresenta-se um algoritmo genético simples e definem-se os conceitos de codificação dos indivíduos, população inicial, tamanho da população, função objectivo, função fitness, e os operadores: selecção, cruzamento e mutação. Enunciam-se ainda o Teorema dos Esquemas e a Hipótese dos Blocos. Por último, indicam-se algumas das áreas de aplicação.
- An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUTPublication . Palos-Sanchez, Pedro R.; Correia, Marisol B.; Ramon Saura, JoseThe purpose of this study is to improve understanding of the apps (mobile applications) market in Spain and Portugal, which are countries that have many more Smartphone's per inhabitant than any other European country. The unified theory of acceptance and use of technology 2 (UTAUT2), was used to investigate the influence of various factors on the users' Behavioural intention of use for mobile applications. Confidence in the internet operator was used as an external variable for the UTAUT2 model. A surveying methodology was used for the investigation, with a sample of 402 users, which were then analysed using the partial least squares structural equation modelling (PLS-SEM) model. The constructs of UTAUT2, with the exception of price value and facilitating conditions, were all significantly related to the behavioural intention to use mobile applications. Habits and social influence are found to be the factors that most affect behavioural intention. The results obtained allow a better understanding of the users' needs when considering their intention to download and use apps.
- Analysis of social networks as an instrument of communication in the tourist destinations of AlgarvePublication . Sanchez Jimenez, Miguel Angel; Correia, Marisol B.; Matos, NelsonThe future of social media and the ability to measure its impact has generated much debate as companies have adopted the use of social media platforms to communicate their products. The calculation of this impact can be a complex task but the entity that does not do so will jeopardize its ability to demonstrate the full benefits of its business. Consumers now have the opportunity to comment on their experiences and opinions in these social media and hope to participate in a conversation with the brand. This fact has gained even more impact in the tourism sector due to the great influence that other opinions and experiences have on the tourist's choice. Thus, the tourist offer must now build its strategies incorporating this dialogue and measuring the impact on its brands to make the right strategic and tactical decisions. Thus, in this study the activity and effectiveness of official social networks by the different tourist areas of the Algarve was analyzed, through the measurement of indicators obtained through the online analysis tool Fanpage Karma. In the results, Facebook stands out as the main social network of the Algarve tourist destinations in which all the municipalities actively participate in said network, generating a very good commitment or engagement, thus improving the image and reputation of said destinations. Also note the scarce presence and engagement of Twitter and the importance of images and videos in the social networks of the tourism sector.
- Apoio ao planeamento de viagens em transportes públicosPublication . Correia, Marisol B.; Mamede, NunoApresenta-se um sistema informático que elabora planos de viagens para pessoas utilizando transportes públicos e que escolhe os melhores de entre esses planos, em função dos critérios indicados pelo utilizador, como sejam, o tempo de duração da viagem, o preço dos bilhetes e a qualidade dos transportes.
- Bibliometric measurement of the resource curse and its implication for sustainable developmentPublication . S. Lacárcel, Francisco Javier; González-Padilla, P.; Matos, Nelson; Correia, Marisol B.The natural resource curse refers to the phenomenon in which certain resource-abundant countries face limited economic and social development. Inadequate management, corruption and poor governance are recurrent problems associated with it. The relevance of this area lies in its influence on economic and social policy-making in resource-abundant countries. These dynamics challenge the long-term viability of their economies and the equity of the distribution of benefits. Addressing this issue is crucial to mitigate environmental impacts and promote inclusive and sustainable growth in these nations. In this context, a bibliometric methodology is adopted to analyzes the relationship between this curse and sustainable development. The analysis shows studies published since 2004 between Web of Science and Scopus. The results indicate three main categories; Environmental Studies, Environmental Science and Economics. The results contribute to the understanding of the relationship between natural resources and socio-economic development, highlighting the importance of addressing the situation in order to promote sustainable development in the countries concerned. Finally, theoretical and practical implications are presented.
- Big data warehouse framework for smart revenue managementPublication . Ramos, Célia M. Q.; Correia, Marisol B.; Rodrigues, J. M. F.; Martins, Daniel; Serra, FranciscoRevenue Management’s most cited definitions is probably “to sell the right accommodation to the right customer, at the right time and the right price, with optimal satisfaction for customers and hoteliers”. Smart Revenue Management (SRM) is a project, which aims the development of smart automatic techniques for an efficient optimization of occupancy and rates of hotel accommodations, commonly referred to, as revenue management. One of the objectives of this project is to demonstrate that the collection of Big Data, followed by an appropriate assembly of functionalities, will make possible to generate a Data Warehouse necessary to produce high quality business intelligence and analytics. This will be achieved through the collection of data extracted from a variety of sources, including from the web. This paper proposes a three stage framework to develop the Big Data Warehouse for the SRM. Namely, the compilation of all available information, in the present case, it was focus only the extraction of information from the web by a web crawler – raw data. The storing of that raw data in a primary NoSQL database, and from that data the conception of a set of functionalities, rules, principles and semantics to select, combine and store in a secondary relational database the meaningful information for the Revenue Management (Big Data Warehouse). The last stage will be the principal focus of the paper. In this context, clues will also be giving how to compile information for Business Intelligence. All these functionalities contribute to a holistic framework that, in the future, will make it possible to anticipate customers and competitor’s behavior, fundamental elements to fulfill the Revenue Management