A model development of relationships between tourism experiences

de Matos, Nelson; Mendes, Júlio; Pinto, Patrícia

http://hdl.handle.net/10400.1/1868

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Matos, Mendes & Valle 2012 A MODEL DEVELOPMENT OF RELATIONSHIPS BETWEEN TOURISM EXPERIENCES 2nd AHMMC.pdf		1.67 MB	Adobe PDF	Download

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Authors

de Matos, Nelson

Mendes, Júlio

Pinto, Patrícia

Abstract(s)

The latest economic downturn raises new predicaments for DMO’s and stakeholders to meet their target’s needs, but it also takes to the forefront of the tourism industry the importance to assess how the tourism experiences impact on the tourists’ perceived destination image, to prevent money being loss in the wrong promotion strategies. This paper purpose is twofold: A) to review the destination image and tourism experiences constructs; B) to develop a theoretical model between the experiences and the destination image.