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A model development of relationships between tourism experiences
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.67 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The latest economic downturn raises new predicaments for DMO’s and stakeholders to meet their
target’s needs, but it also takes to the forefront of the tourism industry the importance to assess how the tourism
experiences impact on the tourists’ perceived destination image, to prevent money being loss in the wrong
promotion strategies. This paper purpose is twofold: A) to review the destination image and tourism experiences
constructs; B) to develop a theoretical model between the experiences and the destination image.
Descrição
Palavras-chave
Tourism experiences Destination image