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The cultural offer as a tourist product in coastal destinations: The case of Algarve, Portugal
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Orientador(es)
Resumo(s)
Located in the south of Portugal, the Algarve is the most important Portuguese tourism destination. As with
most coastal destinations, sun and beach represents the main tourist product. Previous research suggests
that cultural products can add value to the core product of a destination, enhancing its competitiveness.
However, few empirical studies have examined this premise in coastal destinations. Based on the responses
obtained from a questionnaire applied to tourists visiting the Algarve in the Summer of 2007, this study shows
that when tourists experience high levels of satisfaction regarding the cultural offer available at the destination
they sense that the tourist experience expanded their knowledge and intellectual horizons. Then, the
study shows that this feeling of ‘‘cultural enrichment’’ is a contributing factor to the willingness to revisit
the destination. The study concludes by discussing the implications of the findings obtained in improving the
competitiveness of costal destination.
Descrição
Palavras-chave
Coastal destinations Cultural attractions Cultural events Cultural enrichment Willingness to revisit