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Advisor(s)
Abstract(s)
In the globalized world, possessing good products may not be enough to reach potential clients unless
creative marketing strategies are well delineated. In this context, public relations are also important
when it comes to capture the client’s attention, making the first contact between the clients and the company’s products, while being persuasive enough to make them confident that the company has the right
products to fit their needs. Three virtual public relations installations were purposed in this chapter,
combining technology with a human like public relations ability, capable of interacting with potential
clients located in front of the installation, at angles of up to 57º (degrees), 180º and 360º, respectively.
From one to several Microsoft Kinects were used to develop the three interaction models, which allows
tracking and recognition of users’ gestures and positions (heat map), sound sources, voice commands
and face and body extraction of the user interacting with the installation.
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Pedagogical Context
Citation
Publisher
IGI Publishing