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  • O culto da mãe e as metáforas do cancro da mama: o caso de Fernanda Serrano
    Publication . Mattos-Parreira, Merja
    A modelo, apresentadora e actriz Fernanda Serrano, de 35 anos, foi operada ao cancro da mama na Primavera de 2008. A partir daí, este caso teve uma vasta cobertura mediática, tanto nas revistas femininas e cor-de-rosa (Máxima, Caras, Flash, VIP, Nova Gente, etc.), como na imprensa de actualidades (Público, Correio de Manhã, Visão, etc.) e na televisão. Nesta comunicação analisarei o modo como o assunto “Fernanda Serrano e a doença do cancro da mama” se articula no circuito cultural. Simultaneamente examinarei a forma como o circuito cultural conjuga o culto católico da maternidade com as metáforas do cancro de mama (uma doença maioritariamente do sexo feminino). A minha abordagem também passará pela comparação intercultural, fazendo referência aos universos culturais anglo-americano e finlandês, de matriz protestante.
  • Translating iconicity from finnish into english: the case of the Kalevala
    Publication . mattos-parreira, merja; Soares, Ana Isabel
    The Finnish epic poem Kalevala (18491) is a written transcription leaning mainly on a collection of ancient narrative songs of the Finnish people. This means that when trying to translate the written Kalevala into another language, the relationship between the content-text and the organization of the texture – that is, the way the particular linguistic realizations fit the goings-on as a whole – shifts from a singer’s memory-based creative process in front of a live audience to a translator’s reaction in the presence of a written product.
  • Reader's identity construction of the portuguese "carnation revolution" (1974) in the anglo-portuguese news
    Publication . mattos-parreira, merja
    "Identity" and "identity crisis" are terms and ideas much in current use in cultural studies of the 1990's and often seen as characterising contemporary societies. According to Stuart Hall, identities are built within discourse cognitively and through difference rather than through a combination or play of association.
  • Cosmopolitan women: writing the female self on the european cultural and geographical north-south axis
    Publication . mattos-parreira, merja
    This paper sets out to compare the women's self image presented on the covers and in the contents pages of the "global" magazine Cosmopolitan in Portuguese/Spanish ("Catholic" south) and English/Finnish/Swedish ("Protestant" north). The keyword concept of my approach is textual identity construction through a transdisciplinary approach - i.e. cultura, society and language; this means that I examine the theme of identity construction by combining several disciplinary orientations and establishing relationships between them.
  • Some of the snags of interdisciplinarity: from life forms into form of life studies
    Publication . mattos-parreira, merja
    In this paper I look at some central problems, which have been puzzling me in my PhD research, when applying an interdisciplinary approach to data. My thesis is about the reader’s identity construction in the English-language newspapers in Portugal, about the expatriates’ textual positions in these newspapers. The theoretical framework I refer to is part of the wider and heterogeneous field of critical language analysis – a combination of linguistic and social analysis. This differs from many other forms of linguistic analysis because it studies language as a social practice that mediates reality.
  • The god of small things and the question of identity
    Publication . mattos-parreira, merja
    Over the recent years, we have witnessed a proliferation of studies focusing on the concept of identity. We hear a great deal about identity at global, national, local and personal levels, be it a Serbia militia man's cigarette brand, Madonna's transformation from a female Marquis de Sade to a spiritual Mother Earth or the identity of a victim of the tyranny of slenderness that is being analysed. Yet, in these studies focusing on different "natures" or "spheres" of identity construction, two common and shared assumptions can be pointed out: first of all, identities as effects of socialising institutions are historically determined and therefore change through time, and any essentialist claims of a unified, clear or authentic identity are denied.