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- O culto da mãe e as metáforas do cancro da mama: o caso de Fernanda SerranoPublication . Mattos-Parreira, MerjaA modelo, apresentadora e actriz Fernanda Serrano, de 35 anos, foi operada ao cancro da mama na Primavera de 2008. A partir daí, este caso teve uma vasta cobertura mediática, tanto nas revistas femininas e cor-de-rosa (Máxima, Caras, Flash, VIP, Nova Gente, etc.), como na imprensa de actualidades (Público, Correio de Manhã, Visão, etc.) e na televisão. Nesta comunicação analisarei o modo como o assunto “Fernanda Serrano e a doença do cancro da mama” se articula no circuito cultural. Simultaneamente examinarei a forma como o circuito cultural conjuga o culto católico da maternidade com as metáforas do cancro de mama (uma doença maioritariamente do sexo feminino). A minha abordagem também passará pela comparação intercultural, fazendo referência aos universos culturais anglo-americano e finlandês, de matriz protestante.
- Translating iconicity from finnish into english: the case of the KalevalaPublication . mattos-parreira, merja; Soares, Ana IsabelThe Finnish epic poem Kalevala (18491) is a written transcription leaning mainly on a collection of ancient narrative songs of the Finnish people. This means that when trying to translate the written Kalevala into another language, the relationship between the content-text and the organization of the texture – that is, the way the particular linguistic realizations fit the goings-on as a whole – shifts from a singer’s memory-based creative process in front of a live audience to a translator’s reaction in the presence of a written product.
- Elementary, my dear Watson: the kleenex shroud in Barthelme's "Views of my father weeping"Publication . Mattos-Parreira, MerjaMy analysis of Barthelme's narrative "Views of My Father Weeping" applies loosely a Faircloughian (1992) multidimensional concept of discourse: (i) text-dimension (= the Hallidayan systemic-functional description of the formal properties of the present narrative); (ii) the analysis of text production and interpretation, that is, of discursive practice (which here consists of the reader and her socially constructed genre expectations) and thirdly, (iii) the more general, ideological context of social practice of the reading community are complemented by intertextual analysis.
- Reader's identity construction of the portuguese "carnation revolution" (1974) in the anglo-portuguese newsPublication . mattos-parreira, merja"Identity" and "identity crisis" are terms and ideas much in current use in cultural studies of the 1990's and often seen as characterising contemporary societies. According to Stuart Hall, identities are built within discourse cognitively and through difference rather than through a combination or play of association.
- Uma análise crítica do discurso de um conto policial pós-modernista à luz da linguística sistémico-funcionalPublication . mattos-parreira, merjaO campo da análise crítica do discurso dedica-se a investigar a relação entre os artefactos e as relações sociais tendo em conta os elementos de tempo e espaço. Com a análise crítica do discurso, procura explorar-se sistematicamente o elo que existe entre a constituição da realidade social e a produção do discurso, entendendo-se o discurso como o uso da linguagem enquanto forma de prática social.
- Cosmopolitan women: writing the female self on the european cultural and geographical north-south axisPublication . mattos-parreira, merjaThis paper sets out to compare the women's self image presented on the covers and in the contents pages of the "global" magazine Cosmopolitan in Portuguese/Spanish ("Catholic" south) and English/Finnish/Swedish ("Protestant" north). The keyword concept of my approach is textual identity construction through a transdisciplinary approach - i.e. cultura, society and language; this means that I examine the theme of identity construction by combining several disciplinary orientations and establishing relationships between them.
- Cultural citizenship, education and media literacy on the imagined European North-South AXIS: Finland and Portugal in contextPublication . mattos-parreira, merjaFinland and Portugal are both peripheral European countries, at the fringes of the European Union. This paper sets out to discuss and compare some of the ways Portuguese and Finnish citizens are construed through present–day media literacy, be these distinctions historical and geographical, cultural, technological, educational or even ethical by character. The idea of education (“Bildung”) as a stronghold of civilization used to lean on the concept of a nation-state that is constituted by the citizens of this nation–state. But nowadays citizens are being overruled by the technological changes and contemporary university students, then, may be seen as representing a positive paradigm shift from citizens of a specific nation–state to cosmopolites of a global civilization. The processes of construing and producing knowledge have been radically transformed by the information technologies: the open access approach makes it possible to shift the traditional classroom learning almost entirely to on line work. “In five years, the best lectures will be found on the internet free of charge, lectures that are better than in any universities”, predicted Bill Gates some time ago in Techonomy Conference. Future citizens need to solve complex, ill-defined problems and learning becomes increasingly a combination of face-to-face instruction with computer-mediated learning environments. But when some of the traditional values and practices of pursuing knowledge are nowadays rapidly being discarded, they are often being replaced by market–state doctrines of education and of humanity, thus producing identities of entrepreneurship, often unwilling to participate in enhancing general social welfare.
- Some of the snags of interdisciplinarity: from life forms into form of life studiesPublication . mattos-parreira, merjaIn this paper I look at some central problems, which have been puzzling me in my PhD research, when applying an interdisciplinary approach to data. My thesis is about the reader’s identity construction in the English-language newspapers in Portugal, about the expatriates’ textual positions in these newspapers. The theoretical framework I refer to is part of the wider and heterogeneous field of critical language analysis – a combination of linguistic and social analysis. This differs from many other forms of linguistic analysis because it studies language as a social practice that mediates reality.
- We do it our way: the Algarve expatriate community in the local pressPublication . mattos-parreira, merjaThe aim of my paper is to examine a piece of news that was published in January 1997 in two different newspapers in Portugal, in The Algarve Resident and in Visão and to compare how the reader's position is designed in these two articles.
- The god of small things and the question of identityPublication . mattos-parreira, merjaOver the recent years, we have witnessed a proliferation of studies focusing on the concept of identity. We hear a great deal about identity at global, national, local and personal levels, be it a Serbia militia man's cigarette brand, Madonna's transformation from a female Marquis de Sade to a spiritual Mother Earth or the identity of a victim of the tyranny of slenderness that is being analysed. Yet, in these studies focusing on different "natures" or "spheres" of identity construction, two common and shared assumptions can be pointed out: first of all, identities as effects of socialising institutions are historically determined and therefore change through time, and any essentialist claims of a unified, clear or authentic identity are denied.