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- The impacts of tourism experiences in the destination impact. The case of the AlgarvePublication . Matos, Nelson; Mendes, Júlio; Pinto, PatríciaTo succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.
- The tourist experience: Exploring the relationship between tourist satisfaction and destination loyaltyPublication . Mendes, Júlio; Pinto, Patrícia; Manuela Guerreiro, Maria; Silva, João AlbinoPrevious studies show that the quality of the tourist experience is aff ected by a large set of factors, many of which not directly related to the acquisition of specifi c products or services. Research also shows that tourist satisfaction is a determinant of destination loyalty. Th is study explores this topic by empirically analysing how the relationship between the satisfaction with the tourist experience and destination loyalty is aff ected by personal factors, such as socio-demographic characteristics and travelling motivations. Th is study is based on a small region representing an important destination in Algarve, Portugal, and uses data from a survey conducted on tourists of diff erent nationalities during peak season. We identify the reasons leading to dissatisfaction with the tourism experience and, based on structural equation modelling, ascertain the relationship between satisfaction levels with the tourism experience and tourist destination loyalty. Th en, a multiple group analysis provides a detailed overview of this relationship by establishing in which groups of tourists the relatedness between satisfaction and destination loyalty is stronger or weaker. In this sense, this study provides an important backdrop for destination managers looking to off er more eff ective and targeted marketing strategies.
- Co-creating animal-based tourist experiences: Attention, involvement and memorabilityPublication . Campos, Ana Cláudia; Mendes, Júlio; Valle, Patrícia Oom do; Scott, NoelIn this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability. (C) 2017 Elsevier Ltd. All rights reserved.
- Tourists' memories, sensory impressions and loyalty: In loco and post-visit study in Southwest PortugalPublication . Agapito, Dora; Patrícia Pinto; Mendes, JúlioThis study aims to offer some insights on the contribution of sensory diversity as perceived by tourists to memorable destination experiences and to explore the connection between long-term memory of sensory impressions and destination loyalty. The vital role of the sensory dimension of tourist experiences is stressed by current tourism research and supported by a multidisciplinary view on the role of the five external senses in human perception, memory, and behavior. While the marketing management approach highlights the importance of considering multisensory information in the process of facilitating positive and memorable destination experiences, there is a lack of empirical research to validate the theoretical literature. A two-step exploratory study was conducted in loco and six months after tourists' visits to Southwest Portugal. The findings suggest that perceived richer sensory tourist experiences may have a significant role in the long-term memory of individuals' experiences, encouraging favorable tourist behavior towards destinations. (C) 2016 Elsevier Ltd. All rights reserved.
- Tourist satisfaction and destination loyalty intention: A structural and categorical analysisPublication . Pinto, Patrícia; Silva, João Albino; Mendes, Júlio; Manuela Guerreiro, MariaThis study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also, a categorical principal components analysis (CATPCA) provides a detailed analysis of this cause-effect relationship by establishing that greater levels of satisfaction (measured by overall satisfaction in terms of holiday experience, destination attributes and met expectations) result in increased likelihood of future repeat visits and a keen willingness to recommend the destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty intentions. These analyses provide a useful background in the planning of future tourist marketing strategies.