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Publication
The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty
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Advisor(s)
Abstract(s)
Previous studies show that the quality of the tourist experience is aff ected by a large set of
factors, many of which not directly related to the acquisition of specifi c products or services.
Research also shows that tourist satisfaction is a determinant of destination loyalty. Th is
study explores this topic by empirically analysing how the relationship between the satisfaction
with the tourist experience and destination loyalty is aff ected by personal factors,
such as socio-demographic characteristics and travelling motivations. Th is study is based
on a small region representing an important destination in Algarve, Portugal, and uses
data from a survey conducted on tourists of diff erent nationalities during peak season. We
identify the reasons leading to dissatisfaction with the tourism experience and, based on
structural equation modelling, ascertain the relationship between satisfaction levels with the
tourism experience and tourist destination loyalty. Th en, a multiple group analysis provides
a detailed overview of this relationship by establishing in which groups of tourists the relatedness
between satisfaction and destination loyalty is stronger or weaker. In this sense, this
study provides an important backdrop for destination managers looking to off er more eff ective
and targeted marketing strategies.
Description
Keywords
Tourism experience Satisfaction Destination loyalty Structural equation modelling Multiple group analysis Portugal