Browsing by Author "Scott, Noel"
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- Attention, emotion and hedonic service experiences Managing and delivering services in the Asian CenturyPublication . Ma, Jianya; Campos, Ana Cláudia; Li, Shanshi; Gardiner, Sarah; Scott, NoelPurpose - This paper aims to address the central guiding questions: What principles of services management need urgent re-thinking in the Asian Century? What opportunities and challenges lie ahead?Design/methodology/approach - This paper provides a review of relevant literature on hedonic consumption and related issues of emotion, attention, mental time travel and, importantly, how these phenomena may be measured.Findings - The paper addresses this question from a psychological and customer perspective. Services managers are well-positioned and have a great future for two reasons. First, services in general are the growing part of the global economy. Second, services managers provide the experiences required by increasingly affluent consumers. On the other hand, there is in general within the services sector, a lack of knowledge and expertise in understanding the consumer psychology of hedonic consumption. Additionally, and especially in Western countries, there is lack of knowledge about the cultural differences in experiential requirements of Asian consumers.Originality/value - The paper provides directions for future research in the area of tourism experiences and emotion.
- Bottom-up factors of attention during the tourist experience: an empirical studyPublication . Campos, Ana Cláudia; Valle, Patrícia Oom do; Scott, NoelTourism, by definition, involves travel outside one's usual environment. This means that a tourist's attention cannot rely only on previously experienced known symbols and markers and instead derives meaning from paying attention to their surroundings. In this context, management of a visitor's attention processes is a key issue in the design of memorable tourist experiences and business success. Psychological research highlights two types of attention processes: bottom-up and top-down. This research is the first to identify factors influencing bottom-up attention during on-site experience and to examine the moderating impact of top-down factors of attention. The empirical research used questionnaires obtained from tourists participating in two animal-based experiences at a theme park. The results show that of the bottom-up factors analyzed, only two influenced attention, Rarity and Environment stimulation. Concerning the moderating influence of top-down factors, the research found that Interpersonal interaction and Task performance/Goal achievement affect the way external factors impact on attention, and that the intensity of this relation varies according to the relevance of this moderation.
- Co-creating animal-based tourist experiences: Attention, involvement and memorabilityPublication . Campos, Ana Cláudia; Mendes, Júlio; Valle, Patrícia Oom do; Scott, NoelIn this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability. (C) 2017 Elsevier Ltd. All rights reserved.
- Co-creation experiences: attention and memorabilityPublication . Campos, Ana Cláudia; Mendes, Júlio; do Valle, Patricia Oom; Scott, NoelThis study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a 'swimming with dolphins' experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist's attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.