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Percorrer Faculdade de Economia por Objetivos de Desenvolvimento Sustentável (ODS) "10:Reduzir as Desigualdades"
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- Advertising campaign development: insight from internship in an advertising agency in NigeriaPublication . Amaechi, Ogadinma Angela; Guerreiro, ManuelaAdvertising campaigns are essential tools for organizations to engage with their target audience, influence brand perceptions, and ultimately impact customer behavior, as supported by various scholarly works. Internship agencies play a crucial role in managing the creation and implementation of these campaigns, especially in a dynamic advertising industry. This internship report outlines the candidate's activities during an internship at Mediatek Global Services, Nigeria, from September 20, 2023, to January 10, 2024. For this internship, the following activities were performed in order to address the objectives set by the company: a) to study how campaigns are developed and executed at Mediatek Global Services, b) how advertising messages are received by the target audience by evaluating the success of the campaign through hands-on internship experience, c) how the creative development process impacts conversion rates at Mediatek Global Services and d) the elements that influence the virality and shareability of advertising content. The research utilized an action research approach for data collection. It revealed that Mediatek Global Services employed three primary campaign execution strategies: Integrated Marketing Communication (IMC), Targeted Digital Advertising, and Content Marketing and Storytelling. The campaigns resulted in positive brand awareness outcomes, with brand recall increasing from 28%-32% to 50%-60% post-campaign. The creative development process was found to significantly impact conversion rates, with an average increase of 1.5%. The study also highlighted challenges faced during campaign development, including a limited understanding of the target audience, tight timelines, budget constraints, poor communication, and resource allocation issues. These findings offer valuable insights into the effectiveness of communication strategies, emphasizing a sophisticated and multifaceted approach that aligns with contemporary theories of communication strategy and advertising. Despite the success of Mediatek’s campaigns in enhancing brand awareness, there are areas for improvement. Customizing content to audience preferences, adopting more flexible and adaptive campaign planning, and integrating advanced analytics could further enhance engagement and conversion rates. This report not only documents the candidate's internship activities but also provides a critical evaluation of advertising strategies employed, showcasing a blend of traditional and digital methods.
- All-inclusive hospitality dynamics - the case of the AlgarvePublication . Rassal, Carimo Hassam; Correia, Antónia de Jesus Henriques; Serra, Francisco Manuel DionisioThis reserach analyses the determinants of guest satisfaction and loyalty in the all-inclusive (AI) hotel sector in the Algarve to assess the dynamics and impacts of this activity in the region. From a methodological point of view, the research is based on Qualitative Comparative Analysis (fsQCA) to identify the multiple configurations that influence guest satisfaction in different hotel settings. (...)
- Avaliação da viabilidade de implementação da braquiterapia de alta taxa de dose para o cancro ginecológico no AlgarvePublication . Calapez, Cristina Isabel Duarte Fernandes; Coelho, Luís Miguel Serra; Peixinho, Rúben Miguel TorcatoO cancro é um dos maiores problemas de saúde pública mundial, com milhões de novos casos diagnosticados todos os anos e uma das principais causas de morte. Em particular, estima-se anualmente a incidência de mais de um milhão de novos casos de cancros ginecológicos no mundo. A braquiterapia surge como uma possível abordagem terapêutica para algumas localizações do cancro ginecológico. O presente estudo surge, assim, da necessidade de implementar valências adequadas que permitam proporcionar um cuidado de saúde mais próximo. Para tal, seguiu-se um método de investigação descritivo, quantitativo e retrospetivo. Por forma a entender a viabilidade de implementação da técnica considerou-se como população todas as mulheres residentes no Algarve diagnosticadas com neoplasias ginecológicas e como amostra aquelas em que a braquiterapia é eleita como terapêutica. Na pretensão de avaliar a viabilidade de um novo programa de braquiterapia, consideraram-se para a determinação dos custos duas realidades: aquisição dos recursos necessários para implementar a técnica na região versus a utilização de recursos existentes noutras instituições. Estima-se que se poderia evitar um excesso de cerca de 50,5 % no custo médio de cada tratamento, caso a região possuísse recursos próprios que permitissem tratar as doentes referenciadas.
- Coagglomeration patterns in portuguese labour-intensive industries: complementarity and specialisation dynamicsPublication . Cesário, MarisaThe aim of this paper is to analyse the patterns of industrial agglomeration in Portugal in order to understand their underlying dynamics. Industries tend to be concentrated geographically, rather than due to random causes, natural advantages or Marshallian forces. Empirically, industry pairwise coagglomeration is measured using the Ellison and Glaeser (1997) metric, with the goal of understanding the complementarity versus specialisation dynamics behind the industrial geographic concentration in Portugal. It is concluded that the most prominent industrial clusters in Portugal are as follows: textiles and clothing, footwear and transport, each one having a different agglomeration dynamic. While some sectors tend to benefit more from the interdependencies along the value chain (meaning vertical industrial relationships, related to complementary dynamics), others are more vulnerable to labour pooling (more to do with horizontal industrial relationships and specialisation dynamics), and others to both. For policymakers, for instance, it is of great use to know exactly the right triggers as the success of any programme results from the suitability of the initiatives being financially supported.
- Contributos para a criação de plataforma online de diretório de serviços. Uma nova forma de relacionamento com a comunidade empresarialPublication . Martins, Inês Margarida Linhares; Flores, Adão de Jesus GonçalvesA produção deste Relatório de Estágio encontra-se inserida no conjunto de requisitos obrigatórios para a obtenção do grau de Mestre em Gestão, Empreendedorismo e Inovação pela Faculdade de Economia da Universidade do Algarve. O presente Estágio Curricular foi realizado em duas secções distintas da Câmara Municipal de Lagos (CML): no Espaço Empresa (EECML) inserido no Gabinete do Cidadão e Empresas (GCE) e na Divisão de Gestão de Fundos de Financiamento, Empreendedorismo e Turismo (DGFFET). O Empreendedorismo desempenha um papel essencial nas sociedades atuais. É a base do desenvolvimento económico das comunidades, os Empreendedores são o motor da inovação e progresso a nível económico e social. Ao identificarem lacunas no mercado, criarem novos produtos, serviços e modelos de negócio, estimulam a economia local, criam empregos e desenvolvem as regiões onde intervém. As autarquias locais têm um papel direto de grande importância na criação de novos Empreendedores e na motivação dos já existentes. A criação e implementação de políticas que estimulem o ecossistema empreendedor é essencial para o crescimento e dinamismo económico local. Os municípios que investem nos seus empreendedores (criação de novos empreendedores e empreendimentos), tornando-os mais competitivos, com maior formação nas suas áreas de atuação, permitem a expansão dos seus negócios, gerar e captar rendimentos a nível local e a criação de novos e melhores postos de trabalho. Políticas de investimento no Empreendedorismo local e na sua diversificação criam comunidades mais resilientes. O Município de Lagos tem desenvolvido ao longo dos últimos anos vários projetos e esforços que refletem a sua preocupação para com o desenvolvimento do Ecossistema Empreendedor (EE) local. Através de parcerias estabelecidas com várias entidades públicas que garantiram a formação de vários projetos de apoio ao Empreendedorismo.
- Data storytelling e inteligência artificialPublication . Frade, Maria João; Ramos, CéliaO presente estudo foi desenvolvido durante estágio realizado pela aluna na empresa Freshmint com supervisão do seu CEO, Drº Jorge Cabaço, sob a orientação académica da Prof.ª Dr.ª Célia Ramos da Universidade do Algarve, e explora conceitos e aplicações de Data Storytelling e Inteligência Artificial no âmbito da análise e comunicação de dados. O principal objetivo foi compreender o funcionamento e as vantagens destas ferramentas, e como podem ser integradas para facilitar a criação de visuais e narrativas acessíveis, apelativos e informativos, que auxiliem eficazmente as tomadas de decisões estratégicas. O apuramento da investigação culmina no desenvolvimento da definição de Visual Storytelling, das suas potencialidades, e da sua relação com sistemas de Inteligência Artificial. Além da introdução à Análise de Sentimento, na parte prática deste estudo encontram-se ainda as atividades de criação do website My Ria Formosa, a participação no evento Share Algarve 2023, a análise aos inquéritos de satisfação realizados sobre o mesmo, à luz das noções apreendidas.
- “E-migrantes” y las redes sociales digitales en la construcción de un espacio transnacional: el caso de los peruanos en PortugalPublication . Marques, João Filipe; Calla Jesús de Sousa, YeseniaEste artículo busca comprender la influencia de las redes sociales digitales (RSD) en la vida cotidiana de los inmigrantes. Se pretende entender de qué manera estas prácticas contribuyen a la construcción de un espacio transnacional, considerando que esta expresión se refiere al mantenimiento de lazos entre los inmigrantes y su país de origen, así como a la formación de vínculos con sus compatriotas que también viven en el extranjero. El artículo recurre al concepto de “e-migrantes” para designar a aquellos que, mediante el uso de tecnologías de la información y la comunicación (TIC), permanecen conectados entre sí y con su país de origen. Como caso empírico, se estudia a los inmigrantes peruanos residentes en Portugal. La pregunta de investigación fue la siguiente: ¿de qué forma la comunidad peruana que vive en Portugal utiliza las RSD? El artículo se centra en las prácticas que emergen de la apropiación de las plataformas digitales — en particular, la construcción de “comunidades virtuales” — a través de una metodología mixta que incluye el análisis de un conjunto de entrevistas semiestructuradas, una encuesta en línea y datos estadísticos sobre el uso de las RSD.
- Economic reconversion and the creation of new trajectories in peripheral mining regions: proposing a theoretical frameworkPublication . Belisario, Helen; Pinto, Hugo; Guimarães, Liliane de OliveiraSeveral regions around the world face the challenge of renewing their economies when the usual growth trajectory begins to weaken. In territories where a particular economic activity predominates - a lock-in, as in the case of mining regions it is considered essential to define new trajectories that allow for economic diversification following the closure of extraction activities. These regions are at a critical juncture to plan for future diversification. This article seeks, based on the literature of evolutionary economic geography (EEG), to expand the understanding of the relationship between mining in peripheral areas and regional diversification, highlighting the role of regional actors in creating new trajectories, whether related to mining or not. The search for a path creation model that considers social, environmental, and economic aspects is becoming increasingly important, both for civil society and for initiatives from national, international, and regulatory bodies. As such, the discussion about path development has gained significant prominence in political agendas and civil dialogues. The article presents a theoretical framework that cyclically integrates the creation of new trajectories, influenced by the actions of local agents, who also contribute to strengthening territorial resilience.
- Editorial 49Publication . Baião Gato, Maria Assunção; Cruz, Ana RitaIssue 49 of CIDADES, Comunidades e Territórios (CITIES, Communities and Territories) features a thematic dossier titled “Between the digital and the urban: readings of the changing space” coordinated by Isabel Carvalho, Sílvia Leiria Viegas, Adriana Nascimento, and Tamara Egler. Digital media are increasingly reshaping how urban life is experienced, represented, and studied. This dossier offers a glimpse into these transformations through 6 articles, 2 essays, and 3 additional contributions exploring the relationship between technology, art and politics. Overall, the authors reflect on how technopower and polarization dynamics take place, namely with reference to a few case studies, while discussing how urban resistance and reconfiguration can be organized around collective initiatives and social movements. These contributions underscore how digital media can enable new forms of knowledge production and civic engagement, inviting researchers to reconsider the boundaries between analysis, intervention, and collaboration in contemporary urban studies.
- Enhancing health and well-being among young people in GhanaPublication . Tsiquaye, Abigail Emma; Ferreira, Lara de NoronhaBackground There has been a sense of urgency driving recent discussions and improving the health and well-being of young people in our societies. There are various global goals and objectives aimed at improving the lives of these young people. Despite this, little has been done to improve their health and well-being. Objective This study explores the current state of health and well-being among a section of Ghanaian young people, variables that affect young people’s health and well-being, factors and risky behaviors that contribute to their current state, and how to enhance their overall health and well-being. Methods A sample of young people (aged 15-24) were randomly selected from four educational institutions in Ashanti and Central regions in Ghana. A questionnaire composed of four sections measured health-related quality of life (HRQoL), satisfaction with life, personal well-being, and sociodemographic profile. Descriptive statistical analyses were carried out to describe the sample and the respondents' quality of life as well as satisfaction with life and well-being. Inferential statistical analyses included Pearson Correlation Coefficient, T-tests and ANOVA tests to analyze the sample. Results Results showed that the current health state of the respondents is good but young people do not have excellent conditions of life. In terms of HRQol, the study indicated that young people do not have issues with mobility, self-care, doing their usual activities, pain/discomfort and anxiety/depression. Moreover, the study showed that there is a clear relationship between gender and quality of life as males reported a higher quality of life than females. Conclusion This report recommends that the government, policymakers, and stakeholders strengthen the health care provision of the country for young people. Moreover, evidence from this report indicates the importance of implementing various strategies to improve the quality of life and life satisfaction of the younger population.