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- A satisfação dos licenciados em turismo: os novos desafios para as Instituções de Ensino Superior e para o setor do turismo.Publication . Eurico, Sofia; Pinto, Patrícia; Silva, João AlbinoO presente estudo analisa os elementos antecedentes e consequentes da satisfação do diplomado em Turismo em relação à Instituição de Ensino Superior (IES) frequentada, considerando ainda o seu conhecimento do setor do Turismo enquanto profissional desta área. Este encontro de experiências representará uma fonte de informação chave para o posicionamento e gestão estratégicos das IES com oferta formativa em Turismo, bem como para a indústria do Turismo, que reconhecerá as que correspondem de forma mais assertiva às necessidades dos atuais profissionais do Turismo. Utilizando um quadro conceptual baseado na análise da satisfação do consumidor e recorrendo à técnica Partial Least Square – Path Modelling, procurou-se analisar a relação entre as variáveis que integram o processo de formação da satisfação do consumidor considerado, e que se baseia na metodologias dos Índices Nacionais de Satisfação do Consumidor, e algumas caraterísticas da amostra. Os resultados evidenciam a variável imagem como o elemento principal no processo de formação da satisfação dos inquiridos em relação à IES frequentada e indicam ainda distinções relevantes na perceção dos inquiridos ao nível da natureza da IES, ensino universitário ou politécnico.
- Segmenting graduates consumers of higher education in tourism: An extension of the ECSI ModelPublication . Eurico, Sofia; Pinto, Patrícia; Silva, João Albino; Marques, CatarinaThis research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of Higher Education Institutions’ consumers based on the structural model estimates of the European Consumer Satisfaction Index, enlarged with the employability construct. A model-based segmentation approach in Partial Least Squares path modelling is used. The European Consumer Satisfaction Index was properly adjusted to the educational framework and has shown its effectiveness when assessing students’ satisfaction regarding the attended Higher Education Institution. Two distinctive, graduates’ segments were identified using a sample of 166 Higher Education Institutions’ consumers. Results confirm the assumption of heterogeneity as the relationships differ across segments and the need for Higher Education Institutions to differently target those segments in such a competitive context. These results may be used strategically by Higher Education Institutions and policy makers as segments of graduates are identified according to their perception of employability and the future influence of this on their satisfaction. Deepening the knowledge on their consumers, Higher Education Institutions will be better prepared to adjust their educational performance to graduates’ best interests and to promote their offer.
- The cultural offer as a tourist product in coastal destinations: The case of Algarve, PortugalPublication . Pinto, Patrícia; Manuela Guerreiro, Maria; Mendes, Júlio; Silva, João AlbinoLocated in the south of Portugal, the Algarve is the most important Portuguese tourism destination. As with most coastal destinations, sun and beach represents the main tourist product. Previous research suggests that cultural products can add value to the core product of a destination, enhancing its competitiveness. However, few empirical studies have examined this premise in coastal destinations. Based on the responses obtained from a questionnaire applied to tourists visiting the Algarve in the Summer of 2007, this study shows that when tourists experience high levels of satisfaction regarding the cultural offer available at the destination they sense that the tourist experience expanded their knowledge and intellectual horizons. Then, the study shows that this feeling of ‘‘cultural enrichment’’ is a contributing factor to the willingness to revisit the destination. The study concludes by discussing the implications of the findings obtained in improving the competitiveness of costal destination.
- The tourist experience: Exploring the relationship between tourist satisfaction and destination loyaltyPublication . Mendes, Júlio; Pinto, Patrícia; Manuela Guerreiro, Maria; Silva, João AlbinoPrevious studies show that the quality of the tourist experience is aff ected by a large set of factors, many of which not directly related to the acquisition of specifi c products or services. Research also shows that tourist satisfaction is a determinant of destination loyalty. Th is study explores this topic by empirically analysing how the relationship between the satisfaction with the tourist experience and destination loyalty is aff ected by personal factors, such as socio-demographic characteristics and travelling motivations. Th is study is based on a small region representing an important destination in Algarve, Portugal, and uses data from a survey conducted on tourists of diff erent nationalities during peak season. We identify the reasons leading to dissatisfaction with the tourism experience and, based on structural equation modelling, ascertain the relationship between satisfaction levels with the tourism experience and tourist destination loyalty. Th en, a multiple group analysis provides a detailed overview of this relationship by establishing in which groups of tourists the relatedness between satisfaction and destination loyalty is stronger or weaker. In this sense, this study provides an important backdrop for destination managers looking to off er more eff ective and targeted marketing strategies.
- Causes and effects of wine tourism development in wineries: the perspective of institutional theoryPublication . Lavandoski, Joice; Pinto, Patrícia; Silva, João; Vargas-Sanchez, AlfonsoPurpose - This study aims to propose that the institutional environment exerts pressure on the behavior of wineries toward wine tourism development (WTD) and the effect of this influence confers legitimacy to the business of wine tourism.Design/methodology/approach - Structural equation modeling through partial least squares was applied to estimate and validate a model using data from a quantitative survey in the universe of 62 wineries with a wine tourism component along the Alentejo Wine Route in Portugal. The proposed model is based on institutional theory through an inter-organizational perspective of wineries.Findings - The results show that WTD coexists with a highly institutionalized environment, exerting distinctive mechanisms of external pressure together with the search for social legitimacy through actions and practices on the part of the involved wineries. However, the relationship between legitimacy and organizational performance in wineries with wine tourism is not validated.Research limitations/implications - The specific sample of the Alentejo wine companies does not allow the results to be generalized. Future studies should replicate the proposed research model using other geographic areas.Practical implications - The results are particularly interesting for managers of wineries and should be considered in the decision-making and strategic processes regarding wine tourism.Originality/value - The use of institutional theory in the wine tourism context is novel and original. This study fills a research gap by conducting an empirical investigation of wine tourism based on institutional theory, which allows the identification of exogenous factors that can influence and impose restrictions on the organizational behavior of winery companies toward wine tourism.
- Tourist satisfaction and destination loyalty intention: A structural and categorical analysisPublication . Pinto, Patrícia; Silva, João Albino; Mendes, Júlio; Manuela Guerreiro, MariaThis study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also, a categorical principal components analysis (CATPCA) provides a detailed analysis of this cause-effect relationship by establishing that greater levels of satisfaction (measured by overall satisfaction in terms of holiday experience, destination attributes and met expectations) result in increased likelihood of future repeat visits and a keen willingness to recommend the destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty intentions. These analyses provide a useful background in the planning of future tourist marketing strategies.