Broadening tourism experience and destination image

Martins Guerreiro, Maria Manuela; Pinto, Patrícia; Bagheri, Fatemeh; de Matos, Nelson Manuel da Silva

http://hdl.handle.net/10400.1/28817

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Autores

Martins Guerreiro, Maria Manuela

Pinto, Patrícia

Bagheri, Fatemeh

de Matos, Nelson Manuel da Silva

Resumo(s)

Although previous studies deal with tourism experience, destination image and related outcomes, this study innovates by elaborating on a more comprehensive view of the tourism experience and destination image. Guided by suggestions for more research in the relevant literature, this study examines the correlation between tourism experience, experiential destination image, tourism memory, satisfaction and loyalty and explores domestic and international tourists. The data were collected from tourists visiting the Algarve, Portugal, in 2021. A multi-group analysis determined the main differences between domestic and international tourists. The results show that the tourist experience has five dimensions: active learning, emotional engagement, passive entertainment, immersive escape, and aesthetic appeal. Furthermore, tourism experiences of both domestic and international tourists positively affect the cognitive image of the Algarve. There is a significant difference among domestic and international tourists regarding the impact of tourism memory on tourists' loyalty. Theoretical and managerial implications, limitations, and potential directions for future research are discussed.